Flagship-level design and build quality for half the cost.
For those that can't justify the cost of a Galaxy S6, Samsung has the Galaxy A series, which offers a similar design with hardware that's a step down from its flagship. When the Galaxy A3, A5, and A7 launched last year, there wasn't a frame of reference for Samsung, as the A series was its first attempt at all-metallic devices. But with the Galaxy S6 and Note 5 featuring a glass and metal design, the 2016 refresh of the Galaxy A series brings the devices' design in line with that of the Galaxy S6 and the Note 5.